When I started the rebranding process, I knew right away I wanted to change the names of a lot of gear I had in the shop. I wanted everything to feel cohesive and exciting. So first thing I did was start brainstorming words!
Naming a collecting just based on how it was made, or what it felt like was boring. I wanted names that conjured up feelings of adventure and the outdoors. So, while "Xtra Soft" definitely (definitely) describes how these leashes feel, it's a pretty unexciting name.
After I had my big, long list of words I narrowed it down to a handful I really liked and so in an instant Xtra Soft rope leashes became Wayfarer leashes! A wayfarer is a person travelling on foot, so I thought, "What could be better for a dog leash!?"
In addition to a brand new name, I've also changed the rope sizing slightly. The all new Wayfarer Leashes will be available in 3 rope sizes! Yes, THREE! Recently, the 1/2" rope I was using as size Large had been coming in a tiny bit thinner than back when I first started carrying the "Xtra Soft" rope. I was a little concerned at first, but after taking the rope to a ruler, it was indeed 1/2" in diameter. The rope that was thicker was actually larger than 1/2"!
So, on to my next light bulb moment - Why don't I just carry this rope in the next size up too? Duh! And that's exactly what I'm doing!
In case you'd like to know how the new sizes compare to the old sizes, I gotchu!
The new size Large is comparable to the thicker 1/2" rope I was receiving back when I first introduced the Xtra Soft line of leashes (if you can remember that far back!).